Hey there 👋🏼
Hey there 👋🏼
I’m Victoire, Product Designer, Freelancer & UX Optimiser 👩🏻💻 Designing clear and high-converting digital experiences ✨ Helping teams turn ideas into impactful interfaces 🚀
Hey there 👋🏼
Hey there 👋🏼
Hey there 👋🏼
I’m Victoire! Product Designer, Freelancer & UX Optimiser 👩🏻💻 I design clear and high-converting digital experiences ✨ Helping teams turn ideas into impactful interfaces 🚀
I’m Victoire! Product Designer, Freelancer & UX Optimiser 👩🏻💻 I design clear and high-converting digital experiences ✨ Helping teams turn ideas into impactful interfaces 🚀
We worked together.
My work 👩🏻💻
My work 👩🏻💻
My work 👩🏻💻
Explore my projects
Explore my projects
A selection of meaningful projects where I’ve helped turn ideas into intuitive and impactful experiences.
About me 🙆🏻♀️
About me 🙆🏻♀️
About me 🙆🏻♀️
Hey there, I’m Victoire
Hey there, I’m Victoire
Hey there, I’m Victoire
From Paris newsrooms to Aussie startups, I design digital experiences that make sense and feel good.
From Paris newsrooms to Aussie startups, I design digital experiences that make sense and feel good.
From Paris newsrooms to Aussie startups, I design digital experiences that make sense and feel good.
I build thoughtful systems, streamline UX flows and bring clarity to complexity. With a background in editorial design and a love for structure, I craft interfaces that balance beauty with purpose.
Now based in Australia with French roots, I bring a cross-cultural lens and global curiosity to every project, always driven by how people think, feel and interact with the world around them.
I build thoughtful systems, streamline UX flows and bring clarity to complexity. With a background in editorial design and a love for structure, I craft interfaces that balance beauty with purpose.
Now based in Australia with French roots, I bring a cross-cultural lens and global curiosity to every project, always driven by how people think, feel and interact with the world around them.
I build thoughtful systems, streamline UX flows and bring clarity to complexity. With a background in editorial design and a love for structure, I craft interfaces that balance beauty with purpose.
Now based in Australia with French roots, I bring a cross-cultural lens and global curiosity to every project, always driven by how people think, feel and interact with the world around them.
My experiences 🚀
My experiences 🚀
My experiences 🚀
Where I’ve made an impact
From startups to national companies, I craft thoughtful experiences that solve problems and drive results.
Product Designer @Freelance
Present
FanwearCo | Website-wide UX and CRO improvements for a grassroots e-commerce brand, aligning emotional storytelling with purchase behaviour.
Instant Real Estate Videos | Redesigned the website and onboarding flow of an AI video platform to improve clarity, usability, and conversion.
UI/UX Designer @Conversion Kings
Aug 24 - Feb 25
I designed user experiences through A/B testing and data-driven decision-making to improve conversion rates. I worked closely with CRO specialists, developers and stakeholders to implement high-impact design solutions.
Product Designer @RoadmapHero
Jan 23 - Dec 24
I spearheaded the development of RoadmapHero, an AI-powered product management software designed to streamline tasks for product teams. From inception to execution, including creating the brand identity & tone, establishing the design system, continuously maintaining and evolving it. I designed the product for both mobile and desktop users.
Product Designer @FoodCheri
Aug 22 - May 24
I blend design and tech responsibilities to drive key projects that enhance our company's efficiency and user experience. From discovery like benchmarks, user interviews and analytics to delivery stages involving wireframing, prototyping, testing and data analysis. I oversee the creation, maintenance and evolution of our brands including: FoodChéri (B2B), Seazon (B2C) and Kitchen FoodChéri (Logistics), along with their back offices and design systems.
Graphic Designer @L'Express newspaper
Dec 19 – Dec 21
Led editorial layout and special edition designs to boost engagement and readership.
UI Designer @Le Point
Dec 17 – Aug 18
Redesigned mobile and desktop platforms and improved digital workflows for smoother content management.
Rebranding Services
Product Designer @Freelance
Present
FanwearCo | Website-wide UX and CRO improvements for a grassroots e-commerce brand, aligning emotional storytelling with purchase behaviour.
Instant Real Estate Videos | Redesigned the website and onboarding flow of an AI video platform to improve clarity, usability, and conversion.
UI/UX Designer @Conversion Kings
Aug 24 - Feb 25
I designed user experiences through A/B testing and data-driven decision-making to improve conversion rates. I worked closely with CRO specialists, developers and stakeholders to implement high-impact design solutions.
Product Designer @RoadmapHero
Jan 23 - Dec 24
I spearheaded the development of RoadmapHero, an AI-powered product management software designed to streamline tasks for product teams. From inception to execution, including creating the brand identity & tone, establishing the design system, continuously maintaining and evolving it. I designed the product for both mobile and desktop users.
Product Designer @FoodCheri
Aug 22 - May 24
I blend design and tech responsibilities to drive key projects that enhance our company's efficiency and user experience. From discovery like benchmarks, user interviews and analytics to delivery stages involving wireframing, prototyping, testing and data analysis. I oversee the creation, maintenance and evolution of our brands including: FoodChéri (B2B), Seazon (B2C) and Kitchen FoodChéri (Logistics), along with their back offices and design systems.
Graphic Designer @L'Express newspaper
Dec 19 – Dec 21
Led editorial layout and special edition designs to boost engagement and readership.
UI Designer @Le Point
Dec 17 – Aug 18
Redesigned mobile and desktop platforms and improved digital workflows for smoother content management.
Rebranding Services
Product Designer @Freelance
Present
FanwearCo | Website-wide UX and CRO improvements for a grassroots e-commerce brand, aligning emotional storytelling with purchase behaviour.
Instant Real Estate Videos | Redesigned the website and onboarding flow of an AI video platform to improve clarity, usability, and conversion.
UI/UX Designer @Conversion Kings
Aug 24 - Feb 25
I designed user experiences through A/B testing and data-driven decision-making to improve conversion rates. I worked closely with CRO specialists, developers and stakeholders to implement high-impact design solutions.
Product Designer @RoadmapHero
Jan 23 - Dec 24
I spearheaded the development of RoadmapHero, an AI-powered product management software designed to streamline tasks for product teams. From inception to execution, including creating the brand identity & tone, establishing the design system, continuously maintaining and evolving it. I designed the product for both mobile and desktop users.
Product Designer @FoodCheri
Aug 22 - May 24
I blend design and tech responsibilities to drive key projects that enhance our company's efficiency and user experience. From discovery like benchmarks, user interviews and analytics to delivery stages involving wireframing, prototyping, testing and data analysis. I oversee the creation, maintenance and evolution of our brands including: FoodChéri (B2B), Seazon (B2C) and Kitchen FoodChéri (Logistics), along with their back offices and design systems.
Graphic Designer @L'Express newspaper
Dec 19 – Dec 21
Led editorial layout and special edition designs to boost engagement and readership.
UI Designer @Le Point
Dec 17 – Aug 18
Redesigned mobile and desktop platforms and improved digital workflows for smoother content management.
Rebranding Services
Tools I use on a daily basis
My services 🎨
My services 🎨
My services 🎨
Ways we can work together
I help brands and product teams bring clarity, consistency and impact to every single screen.
UI & visual design
UI & visual design
I design clean, user-friendly interfaces for desktop and mobile, tailored to your users and your brand.
I design clean, user-friendly interfaces for desktop and mobile, tailored to your users and your brand.
Visual identity & branding
Visual identity & branding
Whether you're starting fresh or refining, I help define a look and feel that stands out and connects with your audience.
Whether you're starting fresh or refining, I help define a look and feel that stands out and connects with your audience.
Mobile-first product design
Mobile-first product design
From onboarding to key flows, I create seamless mobile experiences that feel intuitive and drive action.
From onboarding to key flows, I create seamless mobile experiences that feel intuitive and drive action.
UX optimisation & flow mapping
UX optimisation & flow mapping
I streamline existing experiences, identifying friction points and improving usability across the user journey.
I streamline existing experiences, identifying friction points and improving usability across the user journey.
Design systems & UI kits
Design systems & UI kits
I build scalable, reusable systems to keep your product consistent, efficient, and easy to maintain as it grows.
I build scalable, reusable systems to keep your product consistent, efficient, and easy to maintain as it grows.
Conversion-focused design
Conversion-focused design
I apply proven UX strategies to help you increase signups, engagement, or sales, without compromising experience.
I apply proven UX strategies to help you increase signups, engagement, or sales, without compromising experience.
Marketing & landing pages
Marketing & landing pages
I design high-performing pages that communicate clearly and convert, aligned with your product and brand.
I design high-performing pages that communicate clearly and convert, aligned with your product and brand.
Wireframing & prototyping
Wireframing & prototyping
From low-fidelity wireframes to polished prototypes in Figma, I bring structure and clarity before development begins.
From low-fidelity wireframes to polished prototypes in Figma, I bring structure and clarity before development begins.
Testimonials ♥️
Testimonials ♥️
Testimonials ♥️
What they say about me
What they say about me
What they say about me
I’ve had the chance to work with amazing teams on meaningful projects. Here’s what some of them shared about our collaboration.
Victoire is someone I truly appreciate for her professionalism. Proactive, meticulous and solution-oriented. She thrives in dynamic environments and approaches every project with creativity, structure, and great attention to detail. I highly recommend Victoire to any organisation looking for a committed Product Designer who prioritises user experience.
Laurent P.
CEO, Roadmaphero
Victoire quickly became a valued member of our team. Her Figma skills are exceptional, and she regularly went above and beyond to create high-impact prototypes. She brought fresh ideas, took feedback constructively, and was always curious to explore new methodologies. Beyond her skills, she was a joy to work with. Proactive, supportive, and genuinely uplifting to have on the team.
Xanthe P.
Head of Experience, CK
Victoire joined our design and technical teams during the digital transformation of Le Point. She quickly adapted to a demanding context, showing creativity, rigour, and strong UX/UI skills. She played a key role in building a new workflow, training teams, and evolving our mobile app. Her resilience and ability to propose thoughtful solutions made her a valued and autonomous team member throughout the project.
Yves M.
CIO, Le Point
Victoire quickly became a valued member of our team. Her Figma skills are exceptional, and she regularly went above and beyond to create high-impact prototypes. She brought fresh ideas, took feedback constructively, and was always curious to explore new methodologies. Beyond her skills, she was a joy to work with. Proactive, supportive, and genuinely uplifting to have on the team.
Xanthe P.
Head of Experience, CK
Victoire is someone I truly appreciate for her professionalism. Proactive, meticulous and solution-oriented. She thrives in dynamic environments and approaches every project with creativity, structure, and great attention to detail. I highly recommend Victoire to any organisation looking for a committed Product Designer who prioritises user experience.
Laurent P.
CEO, Roadmaphero
Victoire joined our design and technical teams during the digital transformation of Le Point. She quickly adapted to a demanding context, showing creativity, rigour, and strong UX/UI skills. She played a key role in building a new workflow, training teams, and evolving our mobile app. Her resilience and ability to propose thoughtful solutions made her a valued and autonomous team member throughout the project.
Yves M.
CIO, Le Point
My hobbies 🥾
My hobbies 🥾
My hobbies 🥾
Life outside the grid
Life outside the grid
When I’m not designing, I’m restoring vintage toys, hiking with coffee in hand or getting lost in a good sci-fi book. Offline is where I recharge, find inspiration and reconnect with the curiosity that fuels my work.
© 2025 Victoire Reynard
© 2025 Victoire Reynard
© 2025 Victoire Reynard
© 2025 Victoire Reynard
© 2025 Victoire Reynard
© 2025 Victoire Reynard
© 2025 Victoire Reynard