Challenge
The existing landing page had strong potential but lacked clarity in how the product was introduced. Users needed a quicker understanding of what the platform offered and how it could benefit them. The visual design and content structure didn’t fully support conversion goals, and there were missed opportunities to build trust, highlight benefits, and guide users toward sign-up.
Results
By redesigning the landing page with a stronger visual hierarchy and more intentional user flows, we created a more engaging experience. A simplified “How it works” section, improved CTA placement and added social proof helped users better understand the product and feel confident taking the next step. These improvements led to a 52% increase in sign-up conversions, a 38% of returning users, and a 27% drop in bounce rate.
52.4%
38.9%
27.6%
